August 21, 2024
How to use Bodyguard to monitor major events like the Olympics
Monitoring large-scale events like the Olympic Games is a complex task that requires real-time data analysis and a keen understanding of social media dynamics.
With a global audience, discussions surrounding such events often go beyond sports, touching on sensitive topics like politics, ableism, body shaming, and LGBTQ+ rights.
This is where Bodyguard comes into play, offering you the tools to not only keep track of these conversations but also to derive actionable insights that benefit your brand or organization.
Why monitoring matters in the context of major events
When you’re dealing with a large-scale event, public conversations can take unexpected turns. Whether it’s a discussion on geopolitical tensions, the representation of differently-abled athletes, or public reactions to controversial statements, these conversations can significantly impact public perception. This means it’s crucial for organizations to monitor these conversations in real time.
Event monitoring with Bodyguard helps you:
- Understand public sentiment: Gauge how the public feels about the event and your involvement.
- Identify potential risks: Spot issues early before they escalate into bigger problems.
- Engage effectively: Participate in conversations at the right time to enhance your organization’s reputation.
Key classifications for event monitoring
Bodyguard’s classification system is designed to help you filter large volumes of data and focus on the topics that are most relevant to your event. When monitoring an event like the Olympics, you’ll want to pay particular attention to classifications related to sports and other critical social issues that often come to the forefront during events like this.
Here are some examples of the classifications that Bodyguard allows you to track:
- Supportive: Positive feedback and encouragement from your audience. Leverage this to boost engagement and show appreciation.
- Politics: Comments related to government, political figures, or policies. Useful for understanding political context and reactions surrounding your event.
- Ableism: Discussions that involve discrimination against people with disabilities. Essential for ensuring your event is inclusive and respectful.
- LGBTQIA+Phobia: Comments showing hate or prejudice against LGBTQIA+ individuals. Enables you to maintain a safe and inclusive atmosphere at your event.
- Body shaming: Negative comments about personal appearance. Visibility is important for fostering a positive and supportive environment.
- Geopolitical: Discussions involving international relations or geopolitical issues. Provides insight into global sentiments and potential impacts on your event.
Tracking event sentiment with relevant charts
To effectively monitor an event like the Olympics, you need more than just raw data; you need insights that are easy to digest and act upon. Bodyguard provides a range of charts that make it easy to track how public sentiment evolves over time, allowing you to make data-driven decisions as part of your social media marketing strategy.
Positivity and toxicity evolution
One of the most valuable features in Bodyguard’s dashboard is the ability to track the evolution of positivity and toxicity across your monitored sources. This feature allows you to see how public sentiment is changing in real time, and enables you to respond quickly to any shifts in tone.
For example, if you notice a spike in toxicity during a particular event or following a controversial incident, you can dive deeper into the data to understand the root cause. Conversely, if there’s an increase in positive sentiment, you can capitalize on that momentum by engaging more actively or amplifying supportive messages.
Comparing data over time
Bodyguard allows you to compare current sentiment data against previous periods. This feature is especially helpful for understanding how sentiment changes as the event progresses. For example, you might compare the days leading up to the event with the days during the event to see how public interest and sentiment evolve.
Following up on specific subjects with keyword search
During any major event, certain topics or incidents may require closer attention. This is where Bodyguard’s keyword search function becomes invaluable.
Monitor sensitive topics
You can search for specific keywords within your messages to focus on sensitive topics like ableism, body shaming, or geopolitical tensions. This lets you keep a close eye on the conversations that matter most to your brand. For example, if you’re a sponsor of a particular athlete or team, you can track discussions about them to ensure that any negative sentiments are addressed promptly.
Detect trends and threats
Keyword search also allows you to detect emerging trends before they become widespread. If you notice an increase in mentions of a particular topic, such as a new controversy or a trending hashtag, you can prepare your team to respond appropriately or adjust your communication strategy.
Evaluate reach and impact
The keyword search feature helps you evaluate the impact of specific discussions by showing you the volume of mentions and the context in which they appear. This helps you to understand how widespread a particular topic is and how it might be influencing public perception.
Tracking comments and stats per post
If your organization is actively posting about the event on social media, it’s important to monitor the comments and engagement metrics for each post. Bodyguard’s dashboard provides detailed insights to help you track these interactions.
Filtering posts and comments
You can filter posts by source, type, or even by searching specific titles. This is particularly useful if you’re running multiple campaigns or engaging on different platforms. For example, you might want to compare the engagement and sentiment on a Facebook post versus an Instagram post about the same event.
Detailed post analytics
Once your post is live, Bodyguard lets you dive into detailed analytics to track its performance. You can view engagement metrics alongside sentiment analysis, giving you a complete picture of how your content is being received. This helps you understand not just how many people are interacting with your post, but also the tone of those interactions.
Post scoring: predicting toxicity
Bodyguard’s Post Scoring feature is particularly useful for predicting the likelihood of receiving toxic comments on a post. This tool uses advanced technology to analyze your content and assign it a risk score. If Bodyguard predicts that a post is likely to attract negative attention, you can choose to modify the content or prepare your moderation team to handle potential backlash.
Creating comprehensive reports for your team
Gathering all these insights is just the first step. The real value comes from sharing this information with your internal teams and stakeholders in a way that drives action. Bodyguard’s new analytics reports make this easier than ever.
Bodyguard offers four main types of reports, each designed to meet different needs:
- Analytics overview: This report provides a complete snapshot of your data, ideal for giving your team a broad understanding of what’s happening.
- Message moderation: Dive deep into content classification and removal, helping your team understand which types of content are most problematic.
- Community: This report helps you better understand audience behavior and expectations, crucial for tailoring your engagement strategies.
- Author moderation: Track individual author moderation activities, allowing you to monitor how specific users are interacting with your content.
These reports are fully customizable, and you can select the data sources and frequency that best suit your needs. They’re also designed in a 16:9 slide format, making them easy to present in meetings or share with stakeholders.
Conclusion: Leveraging Bodyguard for event success
Monitoring major events is a complex task that requires a comprehensive approach. With Bodyguard, you can not only keep track of public sentiment and manage risks but also engage more effectively with your audience, and provide your team with actionable insights through detailed reports.
By using Bodyguard, your organization can stay ahead of the conversation, respond to challenges in real time, and turn them into opportunities for growth and positive engagement.
Whether you’re involved in a corporate event, a political summit, a sports tournament, or any other large-scale event, Bodyguard gives you the tools you need to monitor, analyze, and succeed.
Contact us now to find out more about how Bodyguard can help you!
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