January 21, 2025

Audience Intelligence by Bodyguard: A revolution in audience understanding

By The Bodyguard Team

Social media is no longer just a platform for connection—it’s a critical space where brands and businesses build and maintain their reputation, engage with audiences, and shape consumer perceptions.

With millions of followers and hundreds of thousands of interactions every day, social media channels are a goldmine of information just waiting to be tapped into. Every like, comment, and share gives real-time insights into how your audience feels about your brand, service or product, at any given time.

Whether you’re a luxury fashion house, major sports team, global gaming platform or international media outlet, taking the pulse of your audience gives a into the likes, dislikes, opinions, sentiment and perception of your audience. And what business wouldn’t want to know those kind of details?

The problem lies in the sheer volume of online interactions, which make it challenging for businesses to keep up with what their audience is saying, and even harder to extract value from it.

That’s why we created Audience Intelligence.

Our new product feature puts you at the heart of your audience conversations, giving you a birds-eye view of what’s being said, at any moment.

It’s a transformative way to understand and respond to audience behavior. With these invaluable insights, businesses are equipped to meet and even exceed audience expectations.

No more guess work. No more bad business decisions. No more hoping your latest campaign, product, signing, update or show is a hit with your audience.

Audience Intelligence shows you, in black and white, how your audience feels about almost anything your business is doing, at any time.

Why businesses need a helping hand

For businesses with a strong online presence, every interaction counts. A single viral comment or trending hashtag can influence public perception—for better or worse. Data from social media interactions could be hugely valuable, but most businesses struggle to:

Identify key audience sentiments (particularly in real-time).
Distinguish actionable insights from the noise of social media chatter.
Understand the broader context behind audience reactions.

Traditional moderation tools often stop at removing harmful content, without providing a comprehensive view of what’s driving audience behavior. And while some social listening tools provide audience sentiment percentages, and word clouds, they lack the nuance and depth of insight to be truly valuable.

This gap leaves brands vulnerable to crises, missed opportunities, and lower engagement.

Unparalleled insights in seconds

Audience Intelligence bridges the gap between audience analysis and understanding. By using generative-AI, it produces powerful audience insights which remove the need to sift through huge amounts of raw data.

Instead, users can access reliable, refined, real-time data they can trust. This isn’t just ‘nice-to-have’ information: it’s a roadmap for better business decisions.

Ready to find out just what it can do? Let’s dive in!

Audience Intelligence lets you ask a number of pre-defined questions, which have been carefully tailored to align with the demands of your industry. In a few clicks, you can gather key insights into your online community, including:

The trending topics that your audience is talking about.
The people that your audience is mentioning in association with your brand.
The products your audience is talking about the most.
The mood of your audience with subjects that are positively and negatively mentioned.
The most commonly asked questions amongst your audience.

And for even more specific insights, we’ve made it possible to ask your own personalized questions to find the answers to questions that are unique to your business.

A roadmap for better business decisions: Proven use cases for every industry

Audience Intelligence isn’t just nice-to-have information: it’s a roadmap for better business decisions.

For brands, Audience Intelligence can help shape product development, marketing campaigns, customer experience and more.

Users can ask one of a number of pre-defined questions to see the trending topics, people mentioned, most talked about products, general mood, and commonly asked questions by your audience.

In seconds, you can find out what your audience loves and hates about your brand, marketing campaigns, ambassadors, products and customer service. This isn’t speculation: it’s crystal clear conversations that shine a spotlight on everything you’re doing right, and the parts you’re getting wrong. And when used together with our Campaign Management feature, users can gauge audience opinion across entire social media campaigns.

In the world of sports, Audience Intelligence gives insights on what people are saying about club and individual performance, players, staff, transfers, new signings and sponsors, at any time.

Searching for a player, sponsor or coach by name will instantly return trending topics and key conversations around that person, so you can identify risks to reputation and revenue, or opportunities for communication.

Global media outlets can use Audience Intelligence to gain vital insights during major event coverage, and for series, presenters and one-off shows. Searching by keyword will return audience opinions, associated people and subjects, and overall sentiment.

For gaming platforms, Audience Intelligence can be used to shape product development. Make updates and align new versions with audience demand. Studios can also get audience feedback on a variety of key business areas, including pricing, improvements, and track new requests as they happen.

A new era in audience understanding

Audience Intelligence marks a shift from reactive moderation, to proactive audience engagement. For businesses that want to stay ahead in the digital age, this level of insight isn’t just helpful—it’s essential.

Are you ready to unlock the power of Audience Intelligence?

Discover how Bodyguard can transform your approach to audience understanding today. Contact us now!