October 30, 2024
HubForum 2024 highlights: AI, customer experience, and digital innovation trends
Industry events are always a highlight for the Bodyguard team. These get-togethers give us the chance to share the cutting-edge tech behind Bodyguard, and to hear first-hand how other innovators are harnessing similar AI technologies to enhance their products and services.
From connecting with industry leaders to discovering startups with fresh, impactful ideas, events are always energizing and inisghtful. They’re also a great opportunity to shine the spotlight on what makes Bodyguard unique while appreciating the other forward-thinking companies that are there.
Earlier this month, we had the opportunity to attend one of the largest events for brand decision-makers, HubForum. This gathering brought together industry leaders to discuss the future of brands in the digital landscape, providing insights that align closely with Bodyguard’s mission to safeguard and empower brands through smarter audience insights and real-time protection.
Taking the stage: Expert opinion from Bodyguard
This year’s HubForum theme, Ai-GMENTED Performance, resonated strongly with Bodyguard’s mission and technology. In line with many of the learnings shared by key speakers on the day, we are extending our moderation solution to include more monitoring capabilities and audience intelligence insights, powered by AI. These features enable brands to deeply understand their audience and consumers, helping them make better business decisions which are guided by data.
These insights also allow Bodyguard users to make data-driven decisions around product development and the customer experience, by collating data on trending topics, most mentioned products, brand sentiment and the customer experience.
So, it made perfect sense for our Founder & CEO, Charles Cohen, to join the lineup of event speakers and take part in an on-stage interview, to share his expert insights on how AI is transforming brand strategies and engagement.
Watch the interview now to discover:
- How AI-powered audience intelligence is reshaping brand strategies and enhancing engagement.
- How brands can better understand and connect with their audiences while ensuring safe, moderated online spaces.
- The pivotal role of AI in protecting communities and building trust in the digital age.
Away from the stage, our Sales team showcased Bodyguard's solution with demo and product videos from our booth, and met with key decision makers from global brands, interested in both safeguarding their brand reputation, and understanding their online community better.
By combining industry-leading moderation with audience intelligence and granular community insights, Bodyguard offers these benefits to users in a single solution and integrated dashboard.
Unparalleled insights on the impact of AI for business
The event agenda, which also included sessions from Amazon, Renault Group, and Adobe, highlighted the impact of generative AI on business strategies, digital transformation, customer experience and data-driven decision making.
Key takeaways from HubForum 2024
- Generative AI and creative innovation: Speakers showcased how generative AI is helping businesses evolve their approach to creative processes and customer engagement. This aligns with the growing trend for leveraging AI for content creation and audience understanding.
- Personalized customer experiences: Sessions focused on the importance of omnichannel approaches to personalize customer journeys, especially for the retail and luxury brand sector, where the customer experience makes a crucial difference.
- Data-driven decision making and resilience: Speakers shared case studies and insights on data as a central pillar in driving resilient and adaptable business strategies, which is particularly important in times of crisis management and rapid market shifts.
No matter what their sector, businesses of every kind are navigating the fast-paced digital landscape by adopting AI, moving to customer-centric approaches, and building robust, data-informed strategies to stay competitive.
Next steps
If you have questions about Bodyguard’s audience intelligence, and how we can empower your brand to understand your audience needs more deeply than ever, contact us today.
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