Challenges of social media moderation

The meteoric rise of social media has revolutionized the way we connect and interact with each another.

With an estimated 5.18 billion people using social networks in 2024, keeping online interactions safe, respectful and in line with community guidelines has become almost impossible for social platforms.

A global user base speaking countless different languages, ever-changing internet slang, emojis and other covert ways users have found to spread toxicity online, has made it increasingly difficult for social media platforms to moderate content on their sites. Add to that the sheer volume of comments being left every day, and it's no surprise that effective moderation has become a monumental challenge.

With their own in-house technologies and human moderators, social networks are trying: but they are failing. Compared to dedicated moderation solutions like Bodyguard, social networks simply can't keep up.

In the first episode of our vlog series, Mastering Moderation, Bodyguard's Founder & CEO, Charles Cohen, takes a deep-dive into the challenges of social media moderation for the platforms themselves.

He explores:

• Why social networks can't do more to keep their users and businesses safe, answering the question: is it that they can't or won't?
• The different technologies used by social networks for moderation, and why some just can't be harnessed effectively.
• The consequences for businesses of leaving toxic content unchecked.

Don't miss the first in this fascinating vlog series on all-things moderation!