Success Story
Safeguarding the champions: How Bodyguard protects PSG’s brand and boosts their social engagement
With a large and expanding online community, PSG chose Bodyguard in 2021 to safeguard its 23 accounts across multiple social networks. Delve into the details of this partnership.
Download nowParis Saint-Germain (PSG) has transformed itself into a global sporting powerhouse, boasting not just a world-renowned football team, but also handball, judo, and esports divisions. Their dedication to excellence on the field, coupled with strategic investments, has propelled them to international stardom.
Recognizing the importance of fostering a strong online presence, PSG partnered with Bodyguard in 2021 to safeguard their social media accounts across major platforms like Facebook, Instagram, TikTok, Twitter, YouTube, and Twitch. This collaboration has proven instrumental in ensuring a positive and secure online environment for the club's ever-expanding digital community.
Clear mission and objectives
PSG aimed to create a positive and inclusive online space for their global fanbase by implementing a real-time, multilingual monitoring and moderation solution with advanced filtering capabilities.
PSG wanted to mitigate fraudulent activity by removing repetitive content and scams, ensuring a trustworthy online environment for their fans, streamers and ambassadors.
The club needed best-in-class contextual analysis, considering factors beyond just keywords, to only remove abusive and explicit content without hindering freedom of speech.
With a fast-growing community, PSG was looking for a solution that could adapt to their growth, offering multilingual support, and 24/7 real-time decision.
Results speak for themselves
No sports organization today can afford the resources for manual moderation internally. Bodyguard’s main advantage lies in making our platforms more secure, providing peace of mind, and allowing us to focus on what matters.
Damien Mennechet
Head of Social Media at PSG
Real customers, real results.
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