Safeguarding the champions: How Bodyguard protects PSG’s brand and boosts their social engagement
Success Story

Luxury in the digital age:
How a global brand protects its legacy and engages its community

Bodyguard's industry-leading moderation and insights have empowered this world-renowned luxury brand to leverage social media as a powerful tool for brand protection and growth.

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This globally celebrated luxury fashion house has built an enduring legacy recognized worldwide for its commitment to craftsmanship, innovation, and excellence.

Throughout its evolution, the brand has remained true to its pioneering spirit, setting standards in luxury while embracing new ways to engage with its audience.

As part of its digital strategy, the brand seamlessly blends creativity with technology, ensuring that its online presence—across both paid and organic channels—reflects its values and fosters meaningful connections in a safe and dynamic space.

Safeguarding the champions: How Bodyguard protects PSG’s brand and boosts their social engagement

Clear mission and objectives

With an enormous global following, social media is an integral part of the brand's marketing strategy. They wanted to leverage platforms to their full advantage to launch campaigns, introduce brand ambassadors and promote products, whilst ensuring their brand desirability and reputation were continuously safeguarded.

Real-time alerting to unusual activity

Bodyguard alerts the client to spikes in activity in real-time, allowing them to act quickly to protect their brand reputation, or leverage positive interactions.

Market intelligence and competitor insights

The brand can benchmark its performance against competitors and strategically tailor its social media strategy, thanks to in-depth industry data and market intelligence.

Live events can be streamed with confidence

Our client can stream live events, including prestigious fashion shows, to a global audience with confidence, knowing toxic comments and spam will be instantly flagged and removed.

Results speak for themselves

0M
messages analyzed
0k
posts moderated each month
0
brand ambassadors protected
Lancelot Satge
Bodyguard has revolutionized the way we leverage our social media and connect with our audience.

Brand Performance Manager

Bodyguard client

Real customers, real results.

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