What are toxic comments and why are they bad for business?

An excellent brand image should be at the forefront of every business’s online presence.

With so much toxicity online it’s essential that users feel they are in a safe space when engaging with your brand.

Why is moderation important?

There are a lot of articles and blogs around online moderation, but how can it directly benefit your business?

Real time moderation is crucial, as the Internet is full of toxicity that can project a bad image on your organisation. To provide a positive user experience, it’s vital to detect and filter out 'bad comments' when they're posted: especially on social media moderation on platforms such as Twitter, Facebook, Twitch and You Tube.

Every business should prioritize the safety of its users through social media management. Toxic comments are often rude and disrespectful, and can lead to users leaving a platform: which creates bad buzz for the organisation. This is damaging and will result in reduced social media traffic.

Trust and safety are important to build customer loyalty and project a professional image. Your platform should be a place for constructive debate, with no hate or malicious comments. It should employ healthy community management and allow freedom of expression, without intimidation.

How to avoid toxic comments damaging your business

Once your brand has been affected by bad publicity, it can be difficult to bounce back. Taking control and preventing the problem before it develops avoids this negative exposure. Bodyguard gives you peace of mind that your users can trust you, and that your social networks are completely safe.

Bodyguard content moderation lets you focus your internal resources on growing your community and producing content: and less time worrying about filtering out the toxicity. We can help you protect your online presence from the bad buzz!

Using AI (artificial intelligence) to filter out toxic comments and negativity means you can create content, build your brand and focus on acquisition and retention. Automatic moderation is an innovative and time-saving necessity for modern businesses. Bodyguard immediately detects and removes toxic comments, so nobody will see it and you don’t have to delete it.

Bodyguard specializes in luxury brands and retail, as well as providing moderation for sports teams and media outlets. You’re in control and able to set and tailor the parameters to suit the category of your business, which is particularly important for contextual moderation.

The benefits of Bodyguard for your business 

Are you ready to protect your brand and business? These are just some of the benefits of preventing online toxicity:

• Moderation can be tailored to suit your business needs.
• Automatic moderation means toxic content is gone forever, in a few seconds. 
• Compliance with community, national and international guidelines.
• Live streaming protection for your streamed events and videos.
• Users who feel safe will return and are likely to spend more time on your platform.
• More users means more profit.
• 90% toxic content detection rate.
• Rapid integration with all platforms.

Investing in content moderation protects your business and your online community from exposure to online toxicity and lets you focus on building engagement. Bad buzz can be irreparable… don't let it damage your business. Talk to us to today.